A Nussbaum Technology product
The bid automation and intelligence platform built for asset-based carriers.
BidRight brings speed, insight, and collaboration to the pricing process — replacing the manual chaos of disconnected spreadsheets with a unified platform that processes hundreds to thousands of lanes a day. Paired with FreightMath, every Floor / Target / Stretch number is anchored to load-level Activity-Based Costing.
Carrier Results
Numbers operators can defend.
Outcomes from asset-based carriers running the BidRight platform on their RFP, mini-bid, and spot pricing workflows.
The Workflow
One platform. Every bid project.
Bulk RFP ingest, centralized project tracking, real-time team collaboration, integrated market data, and post-award lane evaluation — all in one place, with role-based access and audit logging built in.
From RFP to Submission
Four steps from upload to bid sheet.
BidRight reads your RFP, prices it against your live cost model, ranks the lanes for you, and produces the submission. Spreadsheet-free start to finish.
Ingest
Upload the RFP — lanes, volumes, equipment, accessorial conditions, dates. BidRight parses common shipper templates.
Price
Each lane gets floor, target, and stretch numbers derived from FreightMath OR, network position, and FreightMarks context.
Rank
Lanes are ranked by attractiveness — A+ down to F — so effort concentrates on the freight that fits your network.
Submit
Export the price sheet in the shipper's template. Audit trail preserved from GL account to lane rate.
Three Price Lines
Floor, Target, Stretch — for every lane.
Floor
Variable + lane-specific cost
Below this, the load destroys margin no matter how it's positioned. The walk-away line — cross it only with a deliberate strategic reason.
Target
Floor + required margin
The rate that hits your operating-ratio target after full cost-to-serve, network positioning, and the customer's historical behavior.
Stretch
Target + tier-A premium
Where the lane belongs if it sits inside your A+ network. The number to start with on freight that genuinely fits your operation.
Four Inputs
Where the price line comes from.
BidRight doesn't guess. Every price line is the composite of four traceable inputs.
FreightMath OR
Cost-to-serve at the segment level, drawn directly from the live OR model — variable, overhead, tolls, trailer-pool, and accessorial.
Network Position
Inbound/outbound balance, deadhead exposure, and headhaul/backhaul dynamics surrounding the lane being priced.
Quality of Freight
Customer behavior, tender quality, accessorial profile, and density — applied as price-line modifiers, not just narrative.
FreightMarks Context
Peer benchmark ranges for the lane corridor, equipment, and length-of-haul band, so you know how much room you actually have.
Workflows
Where BidRight earns its keep.
Annual bids, mini-bids, mid-year re-pricing, sales targeting — every pricing moment runs on the same three numbers.
Annual Bid Round
Upload the RFP. BidRight produces floor / target / stretch for every lane, ranks lanes by attractiveness, and outputs a price sheet ready to submit.
Mini-Bid / Spot Award
Build a 24-hour response. Price lanes against the current OR model, current freight book, and current market context — no spreadsheet duct tape.
Mid-Year Re-Pricing
Re-price drifted customers without reopening the full contract. Surfaces which lanes have moved enough to justify a conversation now.
Pro-Forma Award Modeling
Before you sign, simulate the operating ratio after this award lands inside your existing network. See if the math really works in practice.
Lane-Level Walk-Away
Print the floor to every operations seat. Dispatch and customer-service stop accepting tenders below the line by accident.
Sales Coverage Plan
Identify shippers whose lanes already match your stretch profile. Direct the sales team toward freight you should already be winning.
Built For How Bidding Actually Works
Honest pricing math.
Standard bid tools price every lane in a vacuum. BidRight prices freight inside the network it actually has to run in.
Network-Aware Pricing
A lane isn't priced in isolation. BidRight charges deadhead exposure to the move that requires it, then prices the move accordingly.
Award-Mix Modeling
Bidding 100 lanes doesn't mean winning 100. BidRight models the OR impact under partial award scenarios so you bid for the mix you want.
Real Accessorial Recovery
Pledged detention recovery vs actually collected detention recovery are different numbers. BidRight uses the second one.
Customer Behavior Premium
A reliable tender shipper gets a different number than an erratic one. The behavior signal flows from QoF into the price line.
Get Started
Walk into the next bid with the math already done.
Stop submitting bids in spreadsheets that haven't been audited since the last RFP cycle. Start a free trial and price the next round on live numbers.