Areas of Profit gives FreightMath users an interactive geographic view of where their freight network creates or loses margin, highlighting both strong markets and areas that only appear profitable when viewed in isolation.
The tool was designed in response to the need for a deeper understanding of where and how profit is generated across a carrier's network.
The Innovation Behind Areas of Profit
Adam Smith, KSMTA's Director of FreightMath Engineering, designed the tool to analyze load volume, geography, customer interactions, and specific lanes.
It covers more than 220 market areas in North America and classifies profitable areas in green and weaker areas in yellow or red.
The analysis also exposes “mirages of profit”: markets that look favorable at first but offer little or no real margin once their connection to the complete network is measured.
How Areas of Profit Works
The map allows companies to see which parts of the network are efficient and profitable without relying only on tables.
The results can support:
- Route and capacity planning.
- Business-development focus.
- Identification of markets requiring operating improvement.
- Comparison of network performance across time.
Because the view is dynamic, users can observe how customer, lane, volume, and market changes alter the network's financial pattern.
Benefits of the Geographic View
Visualized Profitability
Color-coded regions provide an intuitive view of financial health across the operating footprint.
Strategic Planning
The map identifies high-potential business-development areas and markets where operational changes could improve performance.
Dynamic Monitoring
Users can track the evolution of the network and respond as market conditions or freight patterns change.
Geographic Insight for FreightMath Decisions
Areas of Profit translates FreightMath's underlying network calculations into a practical map. By seeing profit and loss across North America, a carrier can concentrate freight where density and incremental margin are strongest and challenge long-held assumptions about markets that may be profit mirages.